ReadyUp has launched a platform to keep track of esports and gaming events. The company says its technology automates the process of marketing events, and it even puts event reminders into the calendars of attendees.
The platform is the brainchild of Roderick Alemania, a gaming veteran who had to pivot hard to find the right business, and his team. He started ReadyUp in 2017 as a way to connect players and team management for gaming and esports. The Oakland, California-based company had a lot of things going for it: Backers and advisers included famous pro gamer Johnathan “Fatal1ty” Wendel and Dan “Greenskull” Hammill, a celebrity gamer with a sizable YouTube following.
Pivoting to B2B event management
But nearly a year ago, Alemania decided to pivot away from a consumer business into a business-to-business model. That’s when ReadyUp switched to a platform for companies to stage their events so that marketing and discovery can be much more automated, less expensive, and easier to execute.
“It’s really hard to find out what events are taking place and when,” Alemania said. “The video game companies don’t do the best job driving awareness. Once you become aware of an event, there’s really no easy way to put it into your calendar on your mobile phone. We also feel the industry hasn’t done a good job